August 09, 2010

Foxwoods bets on Spider-Man

Live Nation and Foxwoods Resort Casino Announce Naming Agreement for New York's Broadway Theatre--"Foxwoods Theatre"

“Foxwoods Theatre” to Host One of Broadway’s Most Anticipated Productions--Spider-Man: Turn Off the DarkFoxwoods Resort Casino, the East Coast’s premier resort casino destination, and Live Nation, the world’s largest live music company, today announced a multi-year agreement that grants Foxwoods the exclusive naming rights to the former Hilton Theatre on Broadway’s historic 42nd Street in New York’s Times Square (originally the Ford Center for the Performing Arts). Beginning today, the venue will be called the Foxwoods Theatre. Financial terms of the agreement were not disclosed.

Under terms of the agreement, the Foxwoods brand will be incorporated into all exterior and interior venue signage, including the theater’s iconic sign overlooking 42nd Street and in the theater’s VIP Suite and the Dress Circle Lobby. Foxwoods Theatre will feature a unique logo and web domain (

The sponsorship also provides Foxwoods with access to the venue for corporate and philanthropic events and tickets to performances at the theater, most notably to Spider-Man: Turn Off the Dark, one of the most anticipated Broadway openings of all time. The Foxwoods name will be included on all tickets as well as all elements of Spider-Man: Turn Off the Dark’s extensive advertising campaign.
Comment:  For more on the subject, see Foxwoods Logo on Liberty Jerseys and The Facts About Indian Gaming.

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