December 07, 2006

Marketing Native talent

Gordon Bronitsky:  Showcasing Indigenous Performers by CRANKING UP THE VOLUMEThe talent is out there. So are the fans. Problem is, for many artists it’s a question of finding those fans, or more accurately, having those fans find THEM. You could be a playwright, a traditional dancer or a rock band, but the challenges remain the same—building an audience for what you do and securing the funding necessary to underwrite your concert, play, or dance tour. gordon bronitsky

Enter Gordon Bronitsky. Since 1994, his Albuquerque-based marketing firm has helped promote Indigenous artists in North America and throughout the world offering what he refers to as “one stop shopping.” Gordon works closely with clients, he says, to learn “who makes it, who does it, who wants it, sometimes how to make them want it, sometimes how to find the funding."

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