The show aims to honor outstanding and amazing talent from across North America. The show will feature and award artists from all genres of the entertainment industry such as film, television, news, music, radio, comedy, photography and fashion. The event will accommodate entertainment celebrities, young professionals, agencies, managers, actors, musicians, models, filmmakers, designers and fans. The awards show will include a red carpet introduction, VIP seating, live performances and celebrity presenters.
I wouldn't call photography or fashion an "entertainment" field, either. Photography is a fine art a la painting or sculpture, while fashion is a creative business a la graphic design or interior decorating.
For more on the subject, see AIFI's 2008 Nominees and The 2008 NAMMY Winners.