The issue I got was the Fall 2007 issue, the second issue published. Here's what I thought.
The layouts and graphics were very nice. They're on a par with what you might see in any fashion magazine or other trendy publication. No problem there.
The articles are mostly lite profiles or Q&As--the type you might see on a half-page of People or Entertainment Weekly or Cosmopolitan. You pretty much forget them the moment you finish reading them.
The subjects are the usual suspects profiled in Native publications:
Notah Begay III
The Baker twins
The only names a regular reader of Native news might not recognize are:
Eli Secody (musician)
Ross Anderson (skier)
Hank Cheyne (actor)
I expect an upcoming issue to feature Chris Eyre, Irene Bedard, Joba Chamberlain, Wes Studi, Joanne Shenandoah, Jacoby Ellsbury, Robert Mirabal, Drew Lacapa, and Brulé--i.e., more Native actors, singers, performers, and athletes. More of the people who already get their fair share of publicity.
I don't expect upcoming issues to feature Native teachers, lawyers, doctors, engineers, plumbers, cosmeticians, or dog-walkers. Why not? Because their successes aren't as interesting or inspiring.
Uplifting words of wisdom
Say is the kind of magazine where everyone has a life-affirming philosophy to share:
(Oops, the last three mottos weren't in Say magazine, although Ms. Wassegijig uttered hers here. My bad.)
A few articles taken from websites round out the issue. I'd be curious to know if Lounsbury got permission to use the texts. I hope she did, but I fear she didn't.
Summing it up: If you were in a doctor's office, you'd probably read Say magazine. If you were browsing a newsstand, you probably wouldn't pay $4.95 for it. You definitely wouldn't subscribe to it at the exorbitant rate of $87.95 for 12 issues.
P.S. The logo is a bit stereotypical too. It wouldn't have been my first choice. But never mind.