Glamour granted Dunne a $20,000 grand prize, which she donated in its entirety to LPRCEP. In an effort to leverage the prize money for additional funding, she seized an opportunity when Richard Branson visited her liberal arts university in Hamilton, New York.
Dunne sought Branson’s advice on using her Glamour prize money to encourage humanitarian celebrities to donate to her cause. On the spot, Branson agreed to match Glamour’s $20,000 award through his nonprofit Virgin Unite, if a prominent Colgate alumnus, who requested to remain anonymous, donated another $20,000. Now Dunne’s recent donations total $60,000.
“Maggie Dunne’s passion for her work is evident and her success is measurable,” Branson said. “She has made a difference in the lives of thousands of Lakota children and deserves a chance to do more. It is my pleasure to support her work. I am gratified to see that Virgin Unite’s funds, which will be used to help a community of First Americans, also have been matched by an American businessman. The struggles of indigenous communities are global concerns.”