Worldwide Whopper controversy

Whopper Gate—A Global PhenomenonFor many of us in the advertising and technology business, a blog spike can be a good sign! A REALLY good sign. It tells us that we might onto something.

The blog spike occurs typically after a product launch or announcement, when bloggers pick up the story and start writing about it.

As you can see here (Technorati graph to the left) there has been a significant blog spike with the tag “Whopper” since the launch of the new Whopper Virgins campaign which kicked off around December 1st.

Problem being nearly all the blog post reactions are negative. REALLY negative.Comment:  For more on the subject, see Review of Whopper Commercial and Whopper Commercial Mocks Natives.