November 29, 2011

Foxwoods partners with Mystic Aquarium

Foxwoods and Mystic Aquarium Partner in Marketing Deal

By Gale Courey ToensingTwo of the most famous tourist attractions in southeastern Connecticut have entered a unique partnership that will help raise awareness—and, it is hoped, the number of visitors—to each facility and to the area.

Foxwoods Resort Casino and the Mystic Aquarium announced in a press release Nov. 22 that they have entered an innovative sponsorship agreement, The agreement will focus on marketing, co-branding and “mutually beneficial cross-promotion,” the release says.

The agreement will give Foxwoods prominent branding and signage at the aquarium, with Foxwoods gaining naming rights to the Mystic Aquarium’s 1,200-seat Marine Theater. The Mystic Aquarium will also feature Foxwoods in its marketing, advertising and media outreach initiatives.
Comment:  For more on Foxwoods, see Spider-Man Pays Off for Foxwoods and "Foxwoods Final Five" Advertising Deal.

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