Foxwoods partners with Mystic Aquarium

Foxwoods and Mystic Aquarium Partner in Marketing Deal

By Gale Courey ToensingTwo of the most famous tourist attractions in southeastern Connecticut have entered a unique partnership that will help raise awareness—and, it is hoped, the number of visitors—to each facility and to the area.

Foxwoods Resort Casino and the Mystic Aquarium announced in a press release Nov. 22 that they have entered an innovative sponsorship agreement, The agreement will focus on marketing, co-branding and “mutually beneficial cross-promotion,” the release says.

The agreement will give Foxwoods prominent branding and signage at the aquarium, with Foxwoods gaining naming rights to the Mystic Aquarium’s 1,200-seat Marine Theater. The Mystic Aquarium will also feature Foxwoods in its marketing, advertising and media outreach initiatives.Comment:  For more on Foxwoods, see Spider-Man Pays Off for Foxwoods and "Foxwoods Final Five" Advertising Deal.