The book is getting publicity in major media outlets, but Coleman hasn't found anyone talking about the "elephant in the room": the Redskins' stereotypical team name and logo. People are appalled at Marshall's racism, but don't see or care about the team's ongoing racism.
She explains why this is a problem:
In this case the omission is key: by ignoring in their stories the elephant-in-the-room—the name Redskins—journalists are participating in framing-by-omission and failing their readers.
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