Diplom is viser ingen respekt til historisk person
Here is the official DIPLOM ICE site.
Please check it out, and tell me what you think about the logo, and the name.
They are also using a picture of the cartoon series called Hiawatha on the product, and they are using Sitting Bulls name.
IT'S REALLY Disrespectful.
:-( NO. If they are going to continue to sell it they can change the name.
Diplom-Is is the trademark of Diplom-Is AS, and is the best known and most popular ice-cream brand in Norway.
You can get in contact with Diplom-Is. I will...:-(
Tel: + 47 02001
Fax: + 47 67 06 66 01
As I told Morten, I think the image is a cartoon character like Disney's old Hiawatha. I'm not convinced it is Hiawatha.
I'm not as bothered by this as I am by products such as Crazy Horse malt liquor or Crazy Horse nightclub. Unlike these products, I don't think ice cream is inherently disrespectful to Indians. Sitting Bull might appreciate or endorse this product if he were alive.
Would the ice cream be okay if it used an actual picture of Sitting Bull? If it was called L'il Sitting Bull Ice Cream? Or if it was called Hiawatha Ice Cream to match the picture? I don't know, but it would make more sense.
This product is like Pocahontas tires or Tecumseh pajamas--a meaningless and incomprehensible appropriation of a Native name. The image is a phony Indian "brave" who has nothing to do with Sitting Bull, who has nothing to do with ice cream. The only thing noteworthy about it is how mismatched the name, image, and product are.
But as offenses go, it's not at the top of my list. I see stereotypes this bad all the time. Therefore, I can't devote too much time to it.
For more on Native stereotypes, see the Stereotype of the Month contest.