By Tyler Tawahongva
The business started out of his mom's house as a recording studio, but today, Mendoza boasts a full-fledged production company with recording artists from as far away as California. He sells merchandise from these artists and promotes concerts in Flagstaff as well. Some of the artists he promotes are Latino hip-hop acts such as E-Shawn and Lighter Shade of Brown.
For more on Native rappers, see Litefoot's Four 2010 Releases and Nooksacks Rap About Rising Above.
Below: "Lawrence Mendoza of Studio X Productions." (Tyler Tawahongva/NHO)