July 16, 2010

MTV Canada banishes Dudesons episode

The e-mails to MTV protesting the Cowboys & Findians episode of The Dudesons continue. AIM Santa Barbara reports this positive outcome:

MTV CANADA not airing any more Dudeson episodes?Subject: RE: MTV/The Dudesons
To: aimsb@ymail.com
Date: Friday, July 16, 2010, 3:45 PM

Hi Michael-

Let me begin by assuring you that if we thought a program contained derogatory material about any group of people based on their race, national or ethnic origin, colour, religion, age, sex, sexual orientation, marital status or physical or mental disability, we would not allow it to go to air.

In response to concerns raised by viewers and out of sensitivity to the Aboriginal community, we will not be repeating the episode of “The Dudesons” in question.

I hope this addresses your concerns.

Sincerely,

jenna king
Manager|PublicRelations|
Much MTV Group
AIM SB's reaction to this:AIM SB did call this morning and THANK Ms.King whole heartedly for her wise decision in programing.

Thank you MTV CANADA for really taking your job beyond a job, and understanding the role you have in society and communities.

AIM SB
Comment:  Again, protests work. For more on the subject, see AIM Threatens to Sue MTV and Ethnic Humor Suggestions for MTV.

1 comment:

Anonymous said...

Thank You for your sensitivity.