Comment: Only one small problem with this commercial. Chocolate was developed by Mesoamerican Indians, not Greeks. As perhaps the most delicious substance in existence, it's one of their greatest contributions to civilization. Yet this ad attributes it to Europeans, not Indians.
If Ferrero Rocher wanted to use the "gods" theme, why not use Mesoamerican gods? The ad could've gone exactly the same way, but with brown-skinned gods in jaguar skins and feather cloaks rather than white gods in white robes. It would've given viewers exactly the same overt message.
But the covert message would've been different. And that's the point. Beneath its overt message, this ad is telling us that whites are mighty godlike beings. That they've done everything great and noble. That our comfort and wealth (represented by golden chocolate) came directly from the Greeks. That Europe is the source of civilization.
It's ethnocentric if not racist. Yet we're bombarded by messages like these hundreds of times a day. The Marlboro Man and Barbie are normal, representative Americans. Indians are strange, exotic creatures who never appear in the media. Except as savages, werewolves, or shifty casino owners, that is.
Here we see America's mainstream culture in action once again. White Europeans are good; everyone else is questionable. White Europeans rule the heavens as well as the earth. Nothing has changed since the Middle Ages, when white Europeans decided God and Jesus looked just like them.
For more on chocolate, see Chocolate Proves Native Greatness and The First Chocoholics.
Below: White god gives life (and chocolate) to white man.